Privacy Policy

Effective Date: November 2, 2022

At Achieving Apogee, we take privacy seriously and we respect the privacy concerns of our community of users. This Privacy Policy (the “Privacy Policy”) describes how A2 Mushrooms LLC and any other digital properties that link to this Privacy Policy (collectively, the “Company,” “we,” “us,” or “our”) collect, use, disclose, and otherwise process personal information in connection with our websites (the “Sites”), mobile applications (the “Apps”), and the related content, services, products, and other features and functionality offered on or through those Sites and Apps (collectively, the “Services”).

Manage Your Information

Email Preferences

Opt-out of marketing e-mails globally (i.e., across our brands) by clicking on the following link and filling out the form accordingly. Update Email Preferences

Delete Your Data

Permanently delete your information.

LINK - Update Data Preferences

Control Over Your Data

For additional ways to delete, opt out, or manage your information, please see the "What Controls Do I Have Over My Information?" section of this Privacy Policy.

What Personal Information Do We Collect?

Information You Provide to Us

The personal information we collect from, and about, you may vary depending on how you engage with our Services and the information you provide voluntarily. We may collect personal information directly from you or otherwise in connection with your use of the Services, such as:

● Contact Information, including your name, contact details (such as a postal address and email address), event or conference registration and related information (including dietary restrictions or photos and videos taken at events), and communication preferences.

● Inquiry Information, including information provided in messages sent through forms or surveys, to our email addresses, or via phone. This also may include information provided when you sign up for our newsletters.

● Account Information, including name, username, account ID, date of birth, contact information, profile information, saved, “liked,” or bookmarked items (e.g., articles or recipes), payment and purchase history information, subscription information, courses enrolled in and completed, Stock Simulator results, and any other information you provide to us.

● Financial Information, including credit and debit card information, bank account and routing number, and billing and shipping address.

● Demographic Information, including age, gender, race, income, occupation, marital status, and information about your household/family status, including your household size and the length of time at your residence.

● Health- or Fitness-Related Information, including exercise and activity levels, weight-loss objectives, dietary preferences, and other health and wellness information.

● User-Generated Content, including personal information you choose to provide about yourself when you participate in forums or discussions on the Services, post comments or reviews, and participate in any Services. Please be aware that information you post may be viewed, used, or captured by anyone who visits the Services, therefore, you should avoid posting sensitive personal information that you would not want to be available to the public.

● Contest, Sweepstakes, and Survey Information, iAs is true of many digital properties, we and our third-party partners may automatically collect certain information from or in connection with your device when visiting or interacting with our Services, such as the types of information listed below and in the sub-sections here:ncluding information provided when you enter a contest or sweepstakes, information included in any responses submitted through surveys or questionnaires, or the content of any testimonials.

● Inferences About Your Interests, Preferences, and Other Behavioral Data, including hobbies, interests, and characteristics, e.g., your favorite foods, purchases, or recipes, consuming tendencies, and health and fitness information.

Information Automatically Collected

General

As is true of many digital properties, we and our third-party partners may automatically collect certain information from or in connection with your device when visiting or interacting with our Services, such as the list below and in the sub-sections here:

● Device data, including internet protocol (IP) address, operating system, device type and version, browser type and version, browser id, the URL entered and the referring page/campaign, date/time of visit, other user agent string data, the time spent on our Services, and any errors that may occur during the visit to our Services. Device data may overlap with the other categories of data listed below.

● Analytics data, including the path taken to our Services, through our Services, and when exiting our Services, usage and activity on or in connection with our Services, metrics on how many emails we send are actually opened and which attachments or links are opened, clicked, or viewed (such as via pixels, as described further below).

● Location data, including precise or coarse geographic location we or our third-party providers may collect, such as via permissions within the app operating system or browser functionality.

● Advertising/Advertising measurement data, including data associated with your view of, or your clicks on, advertisements served on our Services, cookie IDs or other digital or proprietary identifiers (e.g., iOS IDFA, Google AAID) assigned to such device, and device metadata, analytics data, and location data described above, in each case, for purposes of serving advertising (personalized or otherwise) or facilitating advertising measurement/attribution to better optimize or otherwise understand the effectiveness of ad campaigns. For more information on our and third-party partners’ data collection and online advertising practices, please see the “What are Our Third-Party Data Collection and Online Advertising Practices?” section of this Privacy Policy.

Note that we and our third-party partners may combine information that each of us collects automatically with other information about you, including information you choose to provide.

Cookies and Other Tracking Technologies

We and our third-party partners may use cookies on our Services to store information about users on the users’ computers as well as other tracking technologies, such as web beacons, pixels, SDKs, scripts, location-identifying technologies, and logging technologies to automatically collect the personal information described in this section (and otherwise expanded upon in other sections). See the “What Controls Do I Have Over My Information?” section below to learn more about how you may limit or disable cookies or certain other tracking technologies on your device.

“Do Not Track” Signals

Your browser settings may allow you to automatically transmit a “Do Not Track” (DNT) signal to websites and online services you visit. At this time there is no consensus among industry participants as to the meaning of “Do Not Track” in this context. Like many other websites, our Sites are not configured to respond to “Do Not Track” signals from browsers.

LINK Click here to learn more about "Do Not Track" signals.

Third-Party Sources

We also obtain personal information from third parties, which we often combine with personal information we collect either automatically or directly from an individual. For example, we may receive the same categories of personal information as described above from the following third parties:

● Other Users who Interact with our Services: We may receive your information from other users who interact with our Services.

● Business Partners: We may receive your information from our business partners, such as companies that offer their products or services on our Services or on other properties (e.g., digital properties, offline locations) or marketing/advertising and analytics partners, including third-party brands/agencies or other partners that facilitate the buying and selling of advertising inventory on our Services, measure of the effectiveness of those related ad campaigns, or inform business analytics (e.g., view rates, bounce rates, audience composition).

● Social Media Networks: When an individual interacts with our Services through various social media networks, such as when someone logs in through a social network, “Likes” us on Facebook, or follows us or shares our content on Google, Facebook, Instagram, Twitter, or other social networks, we may receive some information from those social networks including your profile information and any other information you permit the social network to share with third parties. We use this information to allow you to log into your account, to communicate or interact with individuals on the social network, to better understand the demographics of our visitors, and to personalize content and advertising. Individuals should always review and, if necessary, adjust their privacy settings on third-party websites and social media networks and services before sharing information and/or linking or connecting them to other services.

● Information We Receive From Authentication Services: Some parts of our Service may allow you to login through a third-party social network or authentication service such as Facebook or Google. These services will authenticate the individual’s identity and provide the option to share certain personal information with us, which could include a name, email address, address book and contacts, or other information. The data we receive is dependent on that third party’s policies and the individual’s privacy settings on that third-party digital property. We use this information to authenticate the individual’s account, to provide our Services, to communicate with our users, and for advertising and marketing purposes.

● Service Providers: Our service providers that perform services solely on our behalf, such as payment processors or survey and third parties who conduct marketing/advertising and analytics activities on our behalf, collect personal information and may share some or all of this information with us.

● Information Providers: We may from time to time obtain information from third-party information providers to correct or supplement personal information we collect. For example, we may obtain updated contact information from third-party information providers to reconnect with an individual or obtain demographic information (e.g., interests, preferences).

● Other Sources: We may also collect personal information about individuals that we do not otherwise have from, for example, publicly available sources, third-party data providers, brand partnerships, or through transactions such as mergers and acquisitions. How Do We Use Personal Information?

We may use your information for various purposes, including:

● To fulfill your requests and provide our Services to you. This includes:

● Making our Services and Achieving Apogee products and services available to you;

● Coordinating access to your account

● Responding to requests, suggestions, questions, and comments, and providing other types of user support;

● Fulfilling your payments and transactions;

● Sending you service/transaction-related messages, such as changes to your account;

● Saving your reading lists, recipes, or other searches; and

● Communicating about, and administering your participation in, events, conferences, programs, contests, surveys, polls, panels, questionnaires, and other offers or promotions.

● To personalize your experience on our Services: This includes providing you with content or other products or services you might be interested in and de-emphasize content you’ve already read or viewed.

● For marketing purposes: We may send you communications about new features, updates, products, and special offers. We may also use your information to serve you ads about our products or other products or services we (or our advertising partners, such as other third-party brands/agencies) think you might find interesting. We may also use individual and aggregate information about you to inform our, and our third-party partners, marketing and advertising campaigns more broadly. For more information on your choices about marketing communications, see the “What Controls Do I Have Over My Information?” and “What are Our Third Party Data Collection and Online Advertising Practices?” sections of this Privacy Policy.

● To communicate with you: For example, we may communicate with you about your account activities, such as by providing you transaction confirmations or alerting you when a subscription is up for renewal. If you register with us, we may enroll you in our email newsletters or other periodic electronic communications and may also send you user surveys and promotional communications. We may communicate with you by email, postal mail, telephone, text message, or other means. We may use push notifications on Apps to your mobile device. For more information on how to adjust your communications preferences, see “What Controls Do I Have Over My Information?” below.

● To monitor, improve, and develop our products and services: We may use your information to understand our users and to tailor or optimize our Services. For example, we may analyze statistics and trends to make our Services better and to develop or better personalize the Services or new services or features.

● To protect the security and integrity of our business, comply with legal requirements and obligations, or as otherwise permitted by law: We may use your information to protect our company, our affiliates, including other Achieving Apogee brands, our customers, and our Services. We may also use information in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation, protect and defend our rights and property, or the rights or safety of third parties, enforce our Terms of Use, this Privacy Policy, or agreements with third parties, detect and prevent fraud or for crime-prevention purposes, or for any other reason permitted by law. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets and may use information in connection with or as an asset in such a corporate business transaction. Personal information may also be used in the event of insolvency, bankruptcy, or receivership.

● For any other purposes with your consent, at your direction, or where notice is provided: We may use your personal information for any other purposes with your consent, at your direction, or where notice is otherwise provided.

How Do We Share Personal Information?

The personal information we collect from you is used by all the companies and brands in the Achieving Apogee publishing family. We may also disclose personal information to third parties, including:

Third Parties At Your Request: You may choose to share your activities on the Services with your friends through email, text, or on various social media networks. Promotional partners: We may share information with third parties with whom we partner to provide contests, surveys, and sweepstakes, or other joint promotional activities.

Marketing and Strategic Business Partners: We may share information with marketing/advertising, analytics, and other business partners (such as those that provide their own products or services on other properties) for purposes such as providing you with information, undertaking marketing/advertising activities about products or services that may interest you, informing business analytics, or for other business or commercial purposes in accordance with their own privacy policies.

Online Advertising Partners: We may share information with third-party online advertising partners or permit these partners to collect information from you directly on our Services to facilitate online advertising.

The Public: When you provide feedback or post user content on our Services (e.g., if you post a comment on an article or comment on our social media sites), your information (e.g., your first name, last initial, state of residence, and your comments) may be displayed on our Services or on our social media pages. When you engage with us on social media, we may tag your social media account or the social media account of others (e.g., to give photo credit to another user).

With Your Consent, At Your Direction, or Where Notice is Provided: In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing or where notice is otherwise provided.

Service Providers and Advisors: Personal information may be shared with third-party vendors and other service providers who perform services for us or on our behalf. This may include certain vendors and providers who engage in marketing or advertising activities, analytics, or provide mailing or email services, tax and accounting services, product fulfillment, delivery services, payments processing, data enhancement services, fraud prevention, web hosting, or analytic services.

Purchasers and Third Parties in Connection With a Business Transaction: Personal information may be disclosed to third parties in connection with a corporate transaction, such as a merger, sale of any or all of our company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by an affiliate or third party, or in the event of a bankruptcy, or related or similar proceedings.

Law Enforcement, Regulators and Other Parties For Legal Reasons: Personal information may be disclosed to third parties, as required by law or subpoena, or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement, (b) to enforce our Terms of Use or to protect the security or integrity of our Services, or (c) to exercise or protect the rights, property, or personal safety of our organization, our visitors, or others.

In connection with any of the above, we may share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you.

What are Our Third-Party Data Collection and Online Advertising Practices?

General

We participate in interest-based advertising and use third-party marketing/advertising companies to serve you targeted advertisements based on your interests and to measure the effectiveness of those ads.

We permit third-party online advertising networks or exchanges (or other entities, such as demand-side or sell-side platforms or ad servers), measurement/attribution companies, ad fraud verification companies, social media companies, and other third-party services to collect information about your use of our Services so that they may display ads on our Services, including interactions with ads, on other websites or services you may use, and on other devices you may use.

How We Collect This Information

Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technologies, which recognize the device you are using and collect information, including clickstream information, browser type, time and date you visited the Sites, mobile ad ID or other digital identifier (e.g., iOS IDFA, Google AAID, cookie ID, click ID, other proprietary IDs such as open source “universal IDs” or other ID solutions) precise or coarse geolocation, and other information.

We may share a common account identifier (such as a hashed or encrypted email address or user ID) with our third-party advertising partners to help identify you across devices.

Why We Collect This Information

We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, to optimize marketing and advertising campaigns more broadly, as well as to provide marketing/advertising-related services such as reporting, analytics, market research, and measurement/attribution.

We may also use services provided by third parties (such as Nielsen, Google, and social media platforms) to serve targeted ads to you and others on such platforms.

For example, we may do this by providing your email address (typically in hashed or encrypted format) or other information (such as phone number, which also is typically provided in hashed or encrypted format) to the platform provider, such as via API, direct file upload, server-to-server transfer, or integrating the tracking technologies of those platform providers (e.g., pixel).

How To Exercise Your Choices Regarding Online Ads

Please see the “What Controls Do I Have Over My Information?” section below to learn how you can opt out of interest-based advertising.

More On Social Media Platforms and Advertising

Our Services may include social media features, such as the Facebook “Like” button, Pinterest, Instagram, Twitter, or other widgets. These social media companies may recognize you and collect information about your visit to our Services, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.

We display targeted advertising to you through social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and other social media forums. For example, these companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. As mentioned in the section above, we may share a unique identifier, such as a user ID or hashed or encrypted email address or phone number, with these platform providers or they may collect information from our website visitors through a pixel (or other mechanism, such as API, direct file upload, or server-to-server integration), in order to direct targeted advertising to you or to a custom audience (including “look-a-like” audiences, such as audiences that are similar to you or other users) on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks.

You may control your information in the following ways:

Access to, Modification of, or Deletion of Your Information: You have the right to request access to your personal information, amendment/correction of inaccurate/incomplete personal information, or deletion of your personal information. Note that, in order to better protect the security of your personal information, we will seek to confirm your identity as part of our processing of any request. Under certain circumstances, we may not fulfill your request, such as where we, in our discretion, deem that your identity has not been reasonably verified or that such information is subject to legal/regulatory, internal audit, record-keeping, or other requirements or legal exceptions such that the request should not reasonably be granted (or should be granted in part). In any event, we will respond to your request within a reasonable timeframe. In order to make such a request of us, please contact us by using one of the following methods:

o for United States residents, please use this form.

o for individuals located in the European Economic Area, Switzerland, or the United Kingdom, please use this form.

o by emailing at alex@a2mushrooms.com and indicating in the subject line the type of request (e.g., Access, Modification, or Deletion)

Marketing E-mail Preferences: You can manage your opt out preferences for each of our brand’s marketing e-mails by:

o using the unsubscribe link at the bottom of such messages, or

o by visiting “E-mail Preferences” (to the extent offered by a brand) on our Services and updating your preferences.

o Further, you may opt-out of marketing e-mails globally (i.e., across our brands) by clicking on the following link and filling out this form accordingly.

If you no longer want to receive third-party marketing e-mails that you requested through our Services, simply follow the third party’s unsubscribe link or opt-out instructions that should be included each such marketing e-mail from that third party. However, please note that you cannot opt out of transactional or administrative e-mails (e.g., renewal notifications, orders placed).

Postal Mail: To remove your name and postal address from lists that we sell or rent to third parties for their direct marketing purposes, or to opt out of receiving marketing offers for other magazines and products by mail:

o please use the opt-out form available here; or

o send your request to us in a letter addressed to Achieving Apogee, Opt-Out Postal, Attn: 709 S 1ST ST, Ann Arbor, Michigan 48103.

Note that if you choose to opt out of our promotional mailings, you may still receive renewal notices and related offers for any magazines to which you subscribe.

Cookies and Other Tracking Technologies: To manage cookies, an individual may have the ability to change their browser settings to (for example): (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) automatically reject cookies (or certain types of cookies, such as cookies set by third parties). Note that similar controls may exist for other tracking technologies, such as pixels, SDKs, and localStorage. Please check your device or browser settings and related documentation for more information.

Further, note that restricting the use of these technologies might negatively impact an individual’s experience using our Services, as some features or offerings may be less personalized or may not work as otherwise intended. Depending on an individual’s device and operating system, the individual may not be able to delete or block all cookies or other tracking technologies described in this Privacy Policy. In addition, if an individual wants to reject cookies across all browsers and devices, the individual will need to do so on each browser and device they use. An individual may also have options within their email client to prevent the automatic downloading of images that may contain technologies that would allow us to know whether they have accessed our email and performed certain functions with it.

Online Ads: To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising (to the extent the advertising partner or other entity participates in such industry opt-out pages), you may wish to visit the Digital Advertising Alliance’s (DAA) resources at https://www.aboutads.info/choices (or https://www.youronlinechoices.eu/ or https://youradchoices.ca/en/tools for the EEA and Canada, respectively) or the Network Advertising Initiative’s (NAI) online resources at https://www.networkadvertising.org/choices/. You can also opt-out of receiving some interest-based advertisements on mobile apps by visiting https://www.aboutads.info/appchoices. You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting https://youradchoices.com/appchoices and downloading the mobile AppChoices app.

If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at https://www.aboutads.info/appchoices.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us (or our third-party partners) or on our online services in general. It means that the online ads that you do see from self-regulatory program participants (or other participants that may provide an opt-out mechanism) should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs, or the accuracy of their statements regarding those options or programs. In addition, third parties may still use cookies or other tracking technologies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under those self-regulatory programs.

We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. That said, no security system is impenetrable and we cannot guarantee the security of our systems at all times. Thus, you assume some risk with regard to the security of information you provide through any digital property, including our Services. To request an invite to our bug bounty program to submit reports on vulnerabilities found on our Sites, you may contact us by emailing alex@a2mushrooms.com.

Our Services may provide links to other digital properties that are controlled by third parties. Linked digital properties may have their own privacy notices or policies, which we suggest you review. We are not responsible for the content, usage, terms, or privacy policies of digital properties that we do not own or control.

Our Services are not designed or intended for use by children, and we do not knowingly collect or solicit personal information from children under the age of 13 (or the equivalent age of a child in your jurisdiction) on the Services. If we become aware that we have inadvertently collected personal information from a child under the age of 13 (or the equivalent age of a child in your jurisdiction), we will endeavor to delete any such information promptly. If you believe that we may have collected information from a child under 13 (or the equivalent age of a child in your jurisdiction), please contact us using the contact information below.

Your personal information may be stored in, transferred to, and processed in the United States and in any other country in which the Company or other Achieving Apogee affiliates, and/or service providers maintain facilities. The data protection laws in these countries may provide a different standard of protection for your personal information than the country in which you are located or your country of residence. If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.

California: If you are a California resident, please see the 'California Privacy Notice' section below. Nevada: If you are a Nevada resident, please see the 'Nevada Privacy Notice' section below. European Economic Area, United Kingdom, or Switzerland: If you are located in the European Economic Area (“EEA”), United Kingdom (“UK”), or Switzerland, or otherwise engage with our European operations, please see the 'European Privacy Notice' section for additional European-specific privacy information, including what constitutes your personal data, the lawful bases we rely on to process your personal data, and your rights in respect of your personal data.

We may update this Privacy Policy periodically to reflect changes to our privacy practices. If we make any material changes to our privacy practices, we will indicate at the top of the Privacy Policy the date when it was most recently updated and you shall be bound to such changes when accessing the Services that are linked to the updated Privacy Policy. We may also provide notice of such material changes in other manners at our discretion, such as via email or via a banner notice. We encourage you to periodically review this page for the latest information on our privacy practices.

If you have questions about this Privacy Policy or about our privacy practices, you may contact us by emailing alex@a2mushrooms.com.

If you are a California resident inquiring about your California privacy rights, please include “California Privacy Rights Request” in the subject line of your email.

If you are a resident of the European Economic Area inquiring about your rights under the General Data Protection Regulation (“GDPR”), please include “GDPR Privacy Rights Request” in the subject line of your email.

You may also write to:

709 S 1ST ST, Ann Arbor, Michigan, 48103 California Privacy Notice

This California Privacy Notice (“CA Notice”) applies solely to individual residents of California (“Consumers” or “you”) and supplements the information contained in our Privacy Policy. All terms in this CA Notice have the same meaning as defined in our Privacy Policy, if not defined in our Privacy Policy, or as otherwise defined by the California Consumer Privacy Act (“CCPA”). For the purpose of this CA Notice, personal information applies to “personal information” as defined by the CCPA (also referred to in this CA Notice as “PI”).

We collect personal information from and about you for a variety of purposes as set out in the “How Do We Use Personal Information?” section of our Privacy Policy. To learn more about the types of PI we collect and the purposes for which we use this information, please refer to our Privacy Policy.

In the last 12 months, we may have collected the following categories of PI:

Disclosure of PI

As described in the “How Do We Share Your Personal Information?” section of our Privacy Policy, we share personal information with third parties for business purposes or we may “sell” your personal information to third parties, subject to your right to opt out of those “sales” (see below).

The categories of third parties to whom we may sell or disclose for a business purposes may include:

(i) other brands and affiliates in our family of Achieving Apogee companies;

(ii) our service providers and advisors;

(iii) marketing/advertising and other strategic business partners;

(iv) analytics providers; and

(v) social networks.

In the previous 12 months, we may have disclosed all of the categories of PI we collect (explained above) to third parties for a business purpose.

In the previous 12 months, we may have “sold” the following categories of PI to third parties, subject to your settings and preferences and your right to opt-out:

(i) Identifiers,

(ii) Commercial Information, and

(iii) Internet / Network Information.

In addition, please see the “What are Our Third Party Data Collection and Online Advertising Practices?” section of our Privacy Policy to learn how third-party advertising networks, social media companies, and other third-party entities collect and disclose your PI directly from your browser or device through cookies or other data collection technologies when you visit or interact with our Sites, use our Apps, or otherwise engage with us.

Your California Consumer Rights

As a California resident, you may be able to exercise the following rights in relation to the PI about you that we have collected (subject to certain limitations under the CCPA, such as exceptions therein and the ability to verify your identity):

You have the right to request any or all the PI we have collected and disclosed in the last 12 months. Note that your right to receive PI is limited to twice in a 12-month period.

The Right to Request Deletion

You have the right to request the deletion of PI we have collected from you, subject to certain exceptions.

The Right to Opt-Out of Sales

You have the right to direct us not to “sell” PI we have collected about you to third parties now or in the future (as such term “sale” is broadly defined under the CCPA, which includes disclosures to third parties for both monetary and non-monetary consideration).

We do not have actual knowledge of “selling” PI of consumers under sixteen (16) years of age.

The Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising these rights. However, please note that if the exercise of these rights limits our ability to process PI (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.

“Shine the Light”

California residents that have an established business relationship with us have rights to know how their information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code §1798.83). To Exercise Your Right to Access or Right to Deletion

To exercise your right to access or deletion, please submit a request by filling out our California Consumer Rights Request Form.

Before processing your request, we will need to verify your identity and confirm you are a resident of the State of California. In order to verify your identity, we will generally either require the successful authentication of your account or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you, including, but not limited to, your email address, phone number, or date of last transaction on our Services.

In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we cannot comply with a request, we will explain the reasons in our response.

To Exercise Your Right to Opt-Out of “Sales”

We “sell” PI to third parties, as such term is broadly defined under the CCPA. The third parties to whom we “sell” PI may use such information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties.

To exercise your right to opt-out of “sales,” you may submit a request by emailing the following: alex@a2mushrooms.com Authorized Agents

In certain circumstances, you are permitted to use an authorized agent (as that term is defined by the CCPA) to submit requests on your behalf through the designated methods set forth in this CA Notice where we can verify the authorized agent’s authority to act on your behalf.

For requests to access or delete PI, we require the following for verification purposes:

(a) a power of attorney valid under the laws of California from you or your authorized agent; or

(b) sufficient evidence to show that you have:

provided the authorized agent signed permission to act on your behalf; and

verified your own identity directly with us pursuant to the instructions set forth in this CA Notice; or directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.

For requests to opt-out of “sales,” we require a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.

If you have an established business relationship with us, you may have rights to know how your information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code § 1798.83). To make such a request, please send an email to alex@a2mushrooms.com.

We may offer you financial incentives for the collection, sale, retention, and use of your PI as permitted by the CCPA that can, without limitation, result in reasonably different prices, rates, or quality levels. The material aspects of any financial incentive will be explained and described in its program terms. Please note that participating in incentive programs is entirely optional, you will have to affirmatively opt-in to the program and you can opt-out of each program (i.e., terminate participation and forgo the ongoing incentives) prospectively by following the instructions in the applicable program description and terms. We may add or change incentive programs, and/or their terms by posting notice on the program descriptions and terms linked to above, so check them regularly.

Each financial incentive or price or service difference related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation that may be realized by rewarding brand loyalty. We calculate the value of the offer and financial incentive by using the expense related to the offer.

Notice to Nevada Residents

Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. To exercise your right to opt-out of sales subject to the Nevada Revised Statues, please submit your request by clicking here: Do Not Sell My Personal Information

European Privacy Notice

This European Privacy Notice supplements the information contained in our Privacy Policy and applies solely to individuals located in the EEA, the UK, or Switzerland (“you”) and to the Services available in the EEA, UK, and Switzerland that link to this European Privacy Notice:

Controller of your Personal Data

The controller of your personal data under this European Privacy Notice is Achieving Apogee, with an address of 709 S 1ST ST, Ann Arbor, MI 48103. Our local representative with respect to the GDPR can be contacted at alex@a2mushrooms.com.

Legal Basis for Using Personal Data

We process your personal data only if we have a legal basis to do so, including:

The purpose for which we use and process your information and the legal basis on which we carry out each type of processing is further explained below.

To provide products and services you request: It is necessary for us to process your personal data in order to deliver the services and process transactions according to the applicable contract between us (or take necessary steps relating thereto). To respond to requests, questions, and comments, and provide other types of user support: It is necessary for us to respond to requests, questions, and comments, and provide other types of user support in order to take steps at your request or according to the applicable contract between us. To offer you products and services in marketing communications, or direct you to portions of this Site or other websites, that we believe may interest you: We may send electronic marketing communications to you if you have consented to these communications. It is in our legitimate interest to market out products and services to you by other means and to direct you to portions of this Site or other websites that we believe may interest you. We consider this use to be proportionate and will not be prejudicial or detrimental to your rights and freedoms. To communicate about, and administer your participation in, events, programs, contests, and other offers or promotions: We will send electronic communications to you if you have consented to these communications, where such consent is required by applicable law. With respect to other communications, it is in our legitimate interest to communicate to you and administer your participation in, our events, programs, contests, and other offers or promotions. We consider this use to be proportionate and will not be prejudicial or detrimental to your rights and freedoms. To carry out, evaluate, and improve our business (which may include developing new features for the Services; analyzing and enhancing the user experience on the Services; optimizing and assessing the effectiveness of our marketing and advertising; and managing our communications): It is in our legitimate interests to process your personal data to carry out these activities. We consider this use to be proportionate and will not be prejudicial or detrimental to your rights and freedoms. To perform data analytics regarding usage of the Services (including market and customer research, trend analysis, financial analysis, and pseudonymization or anonymization of personal data): It is in our legitimate interests to process your personal data to carry out these activities. We consider this use to be proportionate and will not be prejudicial or detrimental to you. To serve advertising, content, and offers to you based on your interests and online activities, from us or third parties: We will serve you advertising, content and offers to you based on your interests and online activities if you have consented to this processing. To enable our affiliates or service providers to perform certain activities on our behalf: It is necessary for us to process your personal data in this manner in order to deliver the services and process transactions according to the applicable contract between us. It is also in our legitimate interest to enable our service providers and affiliates to perform certain activities on our behalf. We consider this use to be proportionate and will not be prejudicial or detrimental to your rights and freedoms. To notify you of any changes to the Services that may affect you: It is necessary for us to process your personal data in order to deliver the services and process transactions according to the applicable contract between us. If we are required to do so by law, regulation, or legal process (such as a court order or subpoena); in response to requests from government agencies, such as law enforcement authorities, including to meet national security requirements; if we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity; and in the event we sell or transfer all or a portion of our business or assets (including a reorganization, dissolution, or liquidation). In such an event, we will seek to provide you with commercially reasonable notice, e.g., via email and/or notice on our Sites, of any change in ownership, incompatible new uses of your personal data, and choices you may have regarding your personal data: We conduct this processing to comply with our legal obligations and to protect the public interest. Guard against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and comply with applicable legal requirements, law enforcement requests, and our company policies: We conduct this processing to comply with our legal obligations and to protect the public interest.

Some of our processing of your data will involve transferring your data outside the EEA, UK, or Switzerland. Some of our external third-party service providers are also based outside of Europe and their processing of your personal data will involve a transfer of data outside of Europe. This includes the United States. Where personal data is transferred to, stored in, or processed in a country not determined by the European Commission as providing adequate levels of protection for personal data, we take steps to provide appropriate safeguards to protect your personal data, including, when appropriate, entering into standard contractual clauses approved by the European Commission.

We will retain your personal data only for as long as necessary for the purposes it was retained, such as to enable you to use the Services. In some instances, we may retain data for longer periods in order to comply with applicable laws (including those regarding document retention), resolve disputes with any parties, and otherwise as necessary to allow us to conduct our business.

Right of access: You have the right to ask us for confirmation on whether we are processing your personal data, and access to the personal data and related information.

Right to correction: You have the right to have your personal data corrected, as permitted by law.

Right to erasure: You have the right to ask us to delete your personal data, as permitted by law.

Right to withdraw consent: You have the right to withdraw consent that you have provided.

Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority in the member state of your habitual residence.

Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances.

Right to data portability: You have the right to receive the personal data that you have provided to us, in a structured, commonly used and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.

Right to object: You have the right to object to our processing of your personal data, as permitted by law, under limited circumstances.

Submit a request through the European Rights Request Form. Please note that the above rights are not absolute and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply.

You also have the right to lodge a complaint to your local data protection authority. Further information about how to contact your local data protection authority is available at: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

How to Contact Us

We are owned and operated by A2 Mushrooms LLC, located at

709 S 1ST St, Ann Arbor, MI 48103

Any and All questions, feedback, and comments in connection with our privacy policies and privacy practices may be directed to: alex@a2mushrooms.com.